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Rich Martinez: 2005 Pontiac GTO

Rich Martinez has been involved in the car scene since he was a little kid. "My uncle got me hooked on muscle cars," remembers Martinez, "and we restored his 1974 Nova together." Martinez's first car was a 1964 Pontiac Tempest that he and his friends got running and looking good after sitting in a garage for years. "I've owned more classic cars then I care to admit, "GTO, Trans Am - pretty much anything with an arrowhead," mentions Martinez.

Martinez purchased the 2005 Pontiac GTO, named Hellfyre, in 2016. "I bought it from a gentleman in Seymour, Indiana." Martinez decided to modify it because, "they all look the same in stock form," mentions Martinez. "So since the 2004 to 2006 GTO is pretty much the bastard of the Pontiac community, I didn't have to deal with all the judgemental enthusiasts." All the work on the GTO has been done by Martinez and his wife, Carla.

Owner: Rich Martinez
Location: Salem, WI
Vehicle: 2005 Pontiac GTO
Horsepower: 516
Club: Chicago Holden Connection

Facebook: /richard.martinez.336

Photography by Calvin Klein (CK Productions), Eric Weinberger.

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  • 6.0 LS2
  • Trick flow heads ported and polished
  • Ported LS2 Intake
  • Ported throttle body
  • Vengeance cam 
  • BTR springs
  • Comp roller rockers
  • SLP harmonic balancer

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  • Kooks long tube headers
  • Factory sport appearance exhaust


  • Custom tune 


  • Rebuilt and modified 4l80 trans
  • 3500 stall speed
  • Shift kit

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  • Factory 18-inch powder-coated Crown Custom Coatings Black


  • Brembo 4-piston front and rear calipers
  • Powerstop street warrior pads and rotors
  • Mounting brackets by Bohnman Customs
  • Powdercoating by Crown Custom Coatings

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  • Torrid Red
  • Banshee hood
  • DMS front bumper
  • Custom fender emblems by Third Shift Studios
  • Factory build sport appearance package
  • Removed arrowheads and replaced with OEM Holden badging 
  • Window tint
  • Custom quarter-window tint

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  • Red LED conversion in-dash, under-hood and in the trunk
  • Custom HSV rocker covers red LED
  • Custom "HELLFYRE" trunk insert by Bob and Max in Zion, IL

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  • JHP gauge pods
  • Fiberglass waterfall in the rear seat with custom Holden Racing Team emblem by Third Shift
  • All leather headliner and A pillars
  • Custom paint

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"Trunk insert - to the best of my knowledge, I have the only one currently made for a GTO."


  • Full Pedders coilover kit
  • Stereo upgrades
  • BMR subframe connectors
  • BMR skid plate


  • Carla Martinez


  • Rich Martinez

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